Generative AI with Amazon Bedrock: Power Your Digital Products with Innovative Solutions

About the event

In an increasingly competitive business environment, having a clear strategy for integrating generative AI into digital products becomes crucial. This event will explore how companies can transform their business models and enrich their products thanks to innovative solutions based on Amazon Bedrock. We will start by exploring the features of the Bedrock service and then understand how, from the business idea, we can create innovative digital products, capable of offering differentiated and personalized user experiences. The testimony of MediaTouch, which is already using the power of generative AI, in the field of training with technologies, will provide a concrete example of integration. Together with the experts of Recube and the solutions architects of AWS, we will go into the technical details of the solution implemented by MediaTouch, showing how generative AI is integrated into business processes with the aim of improving the effectiveness and competitiveness of online training solutions, based on Totara Learn.

Workshop Objectives

• Explore strategies for integrating generative AI into digital products.
• Provide an overview of Amazon Bedrock and how it simplifies the adoption of Foundational Models (FM).
• Hear from MediaTouch, a company that has successfully implemented Generative AI in their online training solutions
• Review technical solutions with the help of AWS and Recube solutions architects

Target Audience

Business executives, product managers, CTOs, CIOs, and IT professionals who want to integrate Generative AI into their business strategies.
Technology leaders and Solutions Architects who are looking to transform their digital products by leveraging AWS services and advanced technologies like Amazon Bedrock.

Agenda

• 09:00-09:50 – Welcome coffee
• 09:50-10:00 – Introduction to the event

Andrea Bicciolo – Founder and Director of Technology, MediaTouch

Emanuela Cappelli – Founder and CEO, MediaTouch

Paolo Latella, Co-Founder Recube

• 10:00-10:45 – Generative AI for Executives and Business Leaders
  Leonardo Biancalana – Account Executive, AWS
• 10:45-11:00 – Coffee
• 11:00-11:45 – Introduction to Amazon Bedrock
  Andrea Catalano, Solutions Architect, AWS Education
  Gianluigi Mucciolo – Co-Founder and Cloud Technical Principal, Recube
• 11:45-12:30 – Generative AI: The Mediatouch Case
  Andrea Bicciolo – Founder and Director of Technology, MediaTouch
  Andrea Catalano, Solutions Architect, AWS Education
  Gianluigi Mucciolo – Co-Founder and Cloud Technical Principal, Recube
• 12.30-13.00 – Demos
  Andrea Bicciolo – Founder and Director of Technology, MediaTouch
  Gianluigi Mucciolo – Co-Founder and Cloud Technical Principal, Recube
• 1.00pm-2.00pm – Lunch and Networking

Location

Industrie Fluviali – Ecosistema Cultura